Learning New Marketing at Century 21 Global Conference in New Orleans

New Orleans is always a great destination and fun weekend.  I got to combine the fun of New Orleans with the excitment of the Century 21 Global Conference and enjoyed a jam packed three days of learning sessions!

The Century 21 Super Bowl Ad was the tip of the Marketing Blitz for 2012. It was pretty cool to see the Olympic Torch run in with our US Men’s Soccer Players and hear the announcement that Century 21 will sponsor the Summer Olympics and US Soccer!

The great thing about attending the Century 21 Global Conference in New Orleans was all the expert speakers I got to hear!

Real estate is mobile and growing in technology.  We are moving towards paperless transactions with “Cloud” storage, iPad presentations, electronic signatures in Docusign and more techy marketing applications.  Today’s real estate agent needs to be Tech Savvy to deliver expert services to our client

I got to sit in two sessions led by Chris Smith of Inman News.  Chris is brilliant and we also got to hear from a panel of experts regarding Social Media.

Part of the discussion Chris Smith shared was you must have content strategy included with your Marketing Plan. “If you are not creating content for people you are not relevant in the market”

Century 21 is the most recognized brand in Real Estate with a 95% brand awareness. Bev Thorne of Century 21 unveiled the first glimpse of the 2012 Century 21 Marketing Focus.

  • Century 21 is the 2nd most visited website in the real estate industry
  • 90% of listings are showcased on other websites
  • Individual property websites for every listing will be coming soon

I’m excited about implementing all of the new ideas and tech tips I learned and excited to be able to share a look into Century 21 with you..it’s my goal to continue providing the Lake Area with great content!

Marilyn Boudreaux is a Full Time Licensed REALTOR in the State of Louisiana affiliated with Century 21 Mike D. Bono & Co.’s.

Copyright 2012© Marilyn Boudreaux

Marilyn Boudreaux, REALTOR® 337-499-9592

Century 21 Mike D. Bono & Co.’s

4410 Nelson Road

Lake Charles, LA USA 70605

337 478-1578

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